Got the skills, the scissors, and the drive — but want to stand out on the competition stage? That’s where I come in. With over 45 years in the grooming industry, I coach groomers who are serious about winning. Whether you're stepping into your first show ring or gunning for GroomTeam USA, I’ll help you bring your A-game.
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Champions aren’t created by luck — they’re built by practice, precision, and preparation. I work directly with groomers to refine their technique, sharpen their eye for breed profile, and elevate their presentation. When you compete after coaching with me, judges take notice.
The coat is more than hair — it’s your canvas. Whether it's plush, silky, curly, or coarse, I’ll help you bring out its best. From deep hydration to texture balancing to enhancing color and contrast, you’ll learn how to prep a coat that stops judges in their tracks.
Breed standard isn’t a suggestion — it’s the blueprint. I’ll teach you how to sculpt with precision and intention, sharpening your eye for detail and your hand for accuracy. The difference between good and great? Knowing when to push boundaries — and when not to.
Grooming isn’t finished when the scissors stop. I’ll coach you on final presentation — from chalking and spray-downs to last-minute touch-ups — so your work looks crisp and camera-ready the moment it hits the ring.
Every ring has its rhythm. You’ll walk in with a clear plan: timing, product prep, dog rotation, and judge expectations. We’ll cover the finer points of competitive strategy — because grooming under pressure is a skill all its own.
Client Endorsements
I’ve coached groomers who’ve gone on to win Best in Show, national titles, and top placements at the biggest events in the industry. More than that, I’ve helped them build confidence, clarity, and consistency — three things no trophy can buy.
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Our Golden Retriever went from nervous newcomer to Best in Specialty winner in six months with Joey's guidance. The transformation was incredible.
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The Dogfather doesn't just prepare dogs for shows - he prepares families for success. Our confidence grew right alongside our Poodle's ring presence
45+ Years of Real-World Experience As a judge, competitor, salon owner, and educator, I bring insights you won’t find on YouTube. I’ve been where you are — and I know how to get you to where you want to go.
Personalized to Your Strengths Every groomer has a different style, and every dog brings different challenges. I’ll help you develop a grooming strategy that plays to your strengths — and improves where it counts.
No BS, Just Real Feedback I’m not here to coddle. I’m here to coach. You’ll get honest, actionable feedback that helps you grow — and I’ll be with you every step of the way until you’re ring-ready.
