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Internationally recognized grooming authority with 45+ years of expertise

Award-winning educator, media personality, and industry leader shaping global standards in pet care.

45+ Years of Experience 2,500+ Groomers Trained
‍3 World Champions Developed

Joey's journey began in 1974 at Super Dog Salon in New Jersey. After 18 years as an instructor at Nash Academy of Animal Arts, he became the academy's owner in 1998, training over 2,000 professionals before founding his current venture, PETicures Professional Grooming in 2021.

image of a dog being groomed
image of a dog being groomed

Joey Villani: The Dogfather of Professional Grooming

With over 45 years of industry leadership, Joey Villani sets the standard in pet grooming. Internationally recognized as 'The Dogfather,' he brings award-winning expertise, media presence, and a legacy of innovation to every client and collaborator.

From Animal Planet to global trade shows, Joey’s influence spans education, judging, and business consulting. His work with PETicures Professional Grooming and partnerships with AKC and Intergroom reflect a commitment to excellence and industry advancement.

Joey’s approach blends traditional techniques with modern wellness, ensuring pets receive the highest level of care. His educational initiatives and media contributions continue to shape the future of professional grooming worldwide.

Joey Villani stands as the most influential figure in professional pet grooming, with an extraordinary career spanning five decades. From starting as a 9-year-old apprentice to becoming an internationally recognized expert, Joey has dedicated his life to elevating pet care standards worldwide.

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Trusted by industry leaders

What clients and professionals say

[headshot] image of customer with their pet (for a pet store)
Alex Carter
Celebrity Client

Joey’s expertise is unmatched. My dogs have never looked better, and his attention to detail is second to none. Highly recommended for anyone seeking top-tier grooming.

image of a dog enjoying a blow-dry session
[headshot] image of customer with their pet (for a pet store)
Taylor Brooks
Industry Judge

A consummate professional. Joey’s standards set the benchmark for grooming excellence. His knowledge and skill elevate the entire industry.

[headshot] image of a customer interacting with their pet (for a pet store)
Morgan Lee
Pet Care Consultant

Joey’s approach is both innovative and reliable. He brings decades of experience to every session, ensuring pets receive the best care possible.

[headshot] image of customer with their pet (for a pet store)
Jordan Kim
Show Dog Handler

Consistently delivers flawless results. Joey’s reputation as a leader in grooming is well deserved. I trust him with my most valued show dogs.

[headshot] image of customer with their pet (for a pet store)
Riley Bennett
Grooming School Director

Joey’s training and mentorship have shaped countless careers. His commitment to education and quality is evident in every aspect of his work.

image of location (for an animal welfare nonprofit)
[headshot] image of a customer interacting with their pet (for a pet store)
Casey Morgan
Product Reviewer

Joey’s services exceed expectations. His professionalism and expertise make him the go-to expert for grooming and pet care advice.

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45+ years setting industry standards in pet care, education, and media.

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