In this four-part certificate course designed for salon owners, grooming business expert Joey Villani will cover all aspects of owning a salon, from starting a business to managing employees and clients.
1) Pet grooming business opportunities, including: learning what’s right for you; to own or not to own; business pros and cons; personal profile; buying an existing business or starting new; fixed location, mobile, home-based, concession or table rental.
2) Creation of a pet grooming business, including: location selection; steps and cost; construction; equipment and supplies; layout; income and expense categories; pricing and booking; additional services; marketing.
3) Employees, including: the interview; how to pay; types of pay; how to keep valued employees; efficient use of personnel; and who to hire next.
4) Client relations, including; the right image; work with clients; customer complaints; policies and procedures.

Groom Expo West is the 2nd largest professional pet grooming conference & tradeshow in the world! If you’re looking for quality grooming tools and supplies, or maybe want to learn how a software system could improve your shop, GEW’s massive trade show is the place to be! With nearly 100 vendors, there’s plenty to see and do. Groom Expo West is leading the industry in education too! Barkleigh has assembled nearly 40 respected speakers from all corners of the pet care industry. Learn from the experts! Seminars will cover everything from latest grooming techniques, to everyday issues involved with running a pet care business.
NOTE: The convention center is not dog friendly. Only dogs used for competition or demos are permitted. Service animals are permitted. The PCOC abides by the regulations for ADA Service Animals set by the US Department of Justice.