In this four-part certificate course designed for salon owners, grooming business expert Joey Villani will cover all aspects of owning a salon, from starting a business to managing employees and clients.

1) Pet grooming business opportunities, including: learning what’s right for you; to own or not to own; business pros and cons; personal profile; buying an existing business or starting new; fixed location, mobile, home-based, concession or table rental.

2) Creation of a pet grooming business, including: location selection; steps and cost; construction; equipment and supplies; layout; income and expense categories; pricing and booking; additional services; marketing.

3) Employees, including: the interview; how to pay; types of pay; how to keep valued employees; efficient use of personnel; and who to hire next.

4) Client relations, including; the right image; work with clients; customer complaints; policies and procedures.

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About Groom Expo

Groom Expo is the world’s largest grooming show, welcoming thousands of pet professionals to the Hershey Lodge and Convention Center in Hershey, Pennsylvania, every September. Groom Expo hosts dozens of educational seminars, exciting grooming competitions, and a weekend packed with extra events to meet and mingle with fellow pet professionals.

NOTE: The convention center is not dog friendly. Only dogs used for competition or demos are permitted. Service animals are permitted. The Hershey Lodge abides by the regulations for ADA Service Animals set by the US Department of Justice.

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